Amway (short for American Way) is an American company that uses a multi-level marketing model to sell a variety of products, primarily in the health, beauty, and home care markets. Amway was founded in 1959 by Jay Van Andel and Richard DeVos.
Jay Van Andel & Richard DeVos
Based in Ada, Michigan, the company and family of companies under Alticor reported sales of $11.3 billion for 2012, the seventh consecutive year of growth for the company. Its product lines include home care products, personal care products, jewelry, electronics, Nutrilitedietary supplements, water purifiers, air purifiers,
insurance, and cosmetics. Amway conducts business through a number of
affiliated companies in more than a hundred countries and territories
around the world.Amway was ranked No.114 among the largest global retailers by Deloitte in 2006, and No.26 among the largest private companies in the United States by Forbes in 2012. Amway has been frequently subject to investigation as a pyramid scheme or fraud.
AMWAY HISTORY
RICH DEVOS AND JAY VAN ANDEL
Rich DeVos & Jay Van Andel - A Tribute
In
1959, Rich DeVos and Jay Van Andel founded Amway Corporation. Says Rich
DeVos, “We were just two guys from Ada, Michigan, USA who wanted
to have a business of our own. We were two kids (it still feels like
that sometimes) who were hungry for success and who wanted to give
others the chance to be in business for themselves, too.” Our
late founder, Jay Van Andel, said of the company, “Amway gets
people into a new life of excitement, promise, profit, and hope.”
Amway now operates in over 80 countries and territories around the
world.
DeVos
is a renowned speaker and author of four books, including: Believe!,
Compassionate Capitalism, Hope from My Heart: Ten Lessons for Life, and
Ten Powerful Phrases for Positive People. He has also owned a number of
professional sports franchises, including the Orlando Magic of the NBA.
Van
Andel was a lifelong advocate of free enterprise. Past Chairman of the
U.S. Chamber of Commerce, Director of the Jamestown Foundation, U.S.
Ambassador and Commissioner General to Genoa Expo'92 and Trustee of the
Heritage Foundation. In his hometown of Grand Rapids, Michigan, he was
the founder of the Van Andel Institute for Education and Medical
Research, founding Chairman of the Right Place Committee, and through
the Jay and Betty Van Andel Foundation, contributed to significant
community projects in economic development, health care, education and
the arts.
Jay
Van Andel and Rich DeVos, friends since school days, had been business
partners in various endeavors including a hamburger stand, air charter
service, and a sailing business. In 1949 they were introduced by Neil
Maaskant (Van Andel's second cousin) to the Nutrilite Products Corporation. Nutrilite was a California-based direct sales company founded by Carl Rehnborg, developer of the first multivitamin marketed in the United States.
In
August 1949, after a night-long talk, DeVos and Van Andel signed up to
become distributors for Nutrilite food supplements. They sold
their first box the next day for $19.50, but lost interest for the next
two weeks. Shortly thereafter, at the urging of Maaskant, who had
become their sponsor, they traveled to Chicago to attend a Nutrilite
seminar. The meeting was at a downtown hotel, with over a hundred
people in attendance. After seeing promotional filmstrips and listening
to talks by company representatives and successful distributors, they
decided to pursue the Nutrilite business opportunity with enthusiasm.
They sold their second box of supplements on their return trip to
Michigan, and rapidly proceeded to develop their new business further.
THE ART OF SELLNG - RICH DEVOS
In 1949, DeVos and Van Andel had formed Ja-Ri Corporation (abbreviated from
their respective first names) for importing wooden goods from South
American countries. After their trip to the Nutrilite seminar, they
dropped this business and Ja-Ri became their Nutrilite
distributorship. In addition to profits on each product sold,
Nutrilite also offered commission on the sales of products by new
distributors introduced to the company by existing distributors—a
system today known as multi-level marketing or network marketing.
Multi-Level Marketing
Robert Kiyosaki -The Power of Network Marketing (MLM)
By 1958, DeVos and Van Andel had
built an organization of over 5,000 distributors. However, following
concerns about the stability of Nutrilite, in April 1959 they and some
of their top distributors formed The American Way Association to represent the distributors and look for additional products to market.
Global Network Marketing
Robert Kiyosaki why Network Marketing
Their
first product was called Frisk, a concentrated organic cleaner
developed by a scientist in Ohio. DeVos and Van Andel bought the rights
to manufacture and distribute Frisk, and later changed the name to LOC
(Liquid Organic Cleaner).
They subsequently formed Amway Sales Corporation to procure and
inventory products and to handle the sales and marketing plan, and
Amway Services Corporation to handle insurance and other benefits for
distributors (Amway being an abbreviation of "American Way"). In
1960 they purchased a 50% share in Atco Manufacturing Company in
Detroit, the original manufacturers of LOC, and changed its name to
Amway Manufacturing Corporation. In 1964 the Amway Sales
Corporation, Amway Services Corporation, and Amway Manufacturing
Corporation merged to form a single entity, Amway
Corporation. Amway bought control of Nutrilite in 1972 and full
ownership in 1994.
One of the world's largest direct selling businesses powered by:
Brands That Do Wonders
Opportunities That Empower
Relationships That Endure
Global Citizenship That's Purposeful
Amway Malaysia
AMWAY Malaysia stands tall within
the AMWAY worldwide group as one of the top 10 performing affiliates
backed by impressive indicators, such as sales turnover, profitability,
and an ever-expanding Distributor force.
Since its humble inception in 1976,
AMWAY Malaysia has expanded to support the business of its Distributors
with an extensive network of AMWAY Retail Shops and Regional
Distribution Centres throughout Malaysia and Brunei.
In 1996, AMWAY Malaysia became the
first-ever direct selling company to be listed on the Main Board of the
Kuala Lumpur Stock Exchange. AMWAY is also the first direct selling
company to be awarded a 10-year Direct Selling License by the Ministry
of Domestic Trade Cooperatives and Consumerism (MDTCC) in 2010.
As
you step into AMWAY Malaysia's Corporate Headquarters, the first thing
that catches your eye would be the ceiling pieces. Stand at a precise
angle, you will see these pieces merging into an image of faces - the
faces of the AMWAY Opportunity - which is for everyone, everywhere.
With
a built-up area of 202,500 square feet, in addition to its warehouse
and office blocks, it includes facilities such as the R&J
Café, the Van Andel & DeVos Training Centre, a flagship
AMWAY Shop as well as an exclusive AMWAY Brand Experience Centre.
Reflecting
AMWAY’s desire for greener and eco-friendly surroundings, it is
dotted with a large number of trees and shrubs and is designed with
floor to ceiling windows to allow for natural lighting.
Another sustainable feature is the energy-efficient air conditioning.
The
building incorporates facilities for the disabled including a ramp,
special toilets, reserved parking lots as well as tactile flooring for
the visually impaired.
Business Opportunity
FIND MORE THAN EXTRA INCOME. START A BUSINESS OF YOUR OWN
More
than 3 million people worldwide are already forging their own path to
success. We offer opportunities, the support of a corporation that is
family owned, that is financially stable and has been in business for
over 50 years. Amway is a global community, operating in more than 100
countries and territories, ready to offer support and a compensation
plan that paid out more bonuses in 2010 than any other direct selling
company.
NUTRILITE™ is the world's leading* brand of vitamin, mineral and dietary supplements.
The
NUTRILITE™ brand offers you and your family a complete range of
supplements and other products designed to address the nutritional
needs of anyone at any life stage.
Optimal health is at the heart of the NUTRILITE brand. For a personalized approach
to your good health, choose the best dietary, lifestyle, rest and
relaxation habits for you – then select supplementation products
to support your healthy life.
THE BEST OF NATURE. THE BEST OF SCIENCE.
NUTRILITE products offer the best of both nature and science:
Nutrilite
plant concentrates are made from the finest natural ingredients grown
according to sustainable farming principles, reflecting our commitment
to the social, economic, and environmental well-being of the
surrounding communities.
They
are the direct result of extensive research and laboratory analysis,
ensuring high-quality nutrient and ingredient combinations, based on
proven scientific evidence.
The
products listed include some of our most popular nutritional
supplements, which may help you achieve better balance in your
nutrition.
To learn more about the NUTRILITE products available in your location and to place an order, please visit the How To Buy page and select your location from the market list. You will then be directed to your local website where NUTRILITE products can be purchased.
ARTISTRY
The Artistry® brand is
passionate about empowering every woman to discover, own, and revel in
her individual beauty. The heritage of Artistry skincare and cosmetics
began in the 1950s with an entrepreneurial husband-and-wife team who
went beyond boundaries to bring together science, nutrition, and art to
inspire revolutionary breakthroughs.
Artistry Forward Beauty
Today,
the Artistry brand has taken the lead with some of the most
scientifically innovative and advanced beauty solutions that constantly
push the boundaries of beauty through three key pillars:
Discovery: We
search the world to discover nature’s most precious and
beneficial ingredients to give skin the ultimate care it deserves.
Imagination: Imagining
the future of beauty, the Artistry brand accesses a global network of
more than 900 scientists, engineers, and trend seekers who forecast
what’s next in beauty.
Invention: Our
invention of tomorrow’s technologies today always puts
performance first, moving us ahead with some of the most scientifically
advanced beauty solutions.
A Global Leader in Premium Beauty
With
more than 250 patents and patents pending, the Artistry brand is among
the world’s top five, largest-selling, premium skincare brands
and the world’s top 10 largest selling, premium cosmetics brands.*
*Source: Euromonitor International Limited: www.euromonitor.com/amway-claims.
Corporate Leadership and Credibility 企业荣耀和表彰
As
a testimony of Amway Malaysia's leadership and credibility in the
industry, the company has many distinctions and accolades to its name:
安利马来西亚在直销业务竖立了良好的企业榜样和声誉,因此赢获许多奖项和嘉誉:
KLSE Listing 吉隆坡股票交易所挂牌上市
In
1996, Amway Malaysia became the first ever direct selling company to be
listed on the Main Board of the Kuala Lumpur Stock Exchange.
在1996年,马来西亚安利成为第一家在吉隆坡股票交易所主要交易板挂牌上市的直销公司。
Ten Year Direct Selling License 十年直销执照
Amway Malaysia was the first direct
selling company to be awarded a Ten-year Direct Selling License by the
Ministry of Domestic Trade,Cooperation and Consumerism (MDTCC) in 2010.
安利马来西亚是首家在 2010 年獲得国內贸易, 合作社与消费部 (MDTCA) 批准为期 10 年执照期限的直销公司。
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